Ardonagh Advisory acquires Pace Ward

Ardonagh Advisory today announces the acquisition of Pace Ward, a leading local broker with national coverage for large commercial clients, prestige and high-performance cars and high net worth clients. 

Pace Ward will join Ethos Broking, where its specialisms will complement Ethos’ existing partner brokers, which include Chambers & Newman, Hugh J Boswell and Guy Penn.      

Established in 1993 and based in Stoke-on-Trent, Pace Ward is led by Managing Director Jeremy Pace who has more than 30 years’ industry experience providing bespoke solutions for their clients.

Jeremy Pace will continue to run the business working with, Ethos Broking. Regional Managing Director, Alan Sumner and Managing Director, Chris Shortland.

Chris Shortland, Managing Director, Ethos Broking said:

“Pace Ward is a well-respected community broker, whose specialism in bespoke commercial insurance solutions and high-net-worth motor is a great fit for Ethos, and further complements the wider Ardonagh Advisory offering.

“As a longstanding member of Compass, which is part of Bravo Networks, Jeremy and the rest of the Pace Ward team are well known to us for their expertise and dedication to providing a first-class service to clients.

“After many years as a valued network member, we’re pleased to now count Pace Ward as an Ethos Broking partner and look forward to working with them to further grow in the Staffordshire area.” 

Jeremy Pace, Managing Director, Pace Ward commented:

“Joining Ethos Broking presents a great opportunity for us to grow the business by being part of a wider network of partners offering a whole of market approach.

“Ethos has a great reputation, and the values represented within the business and the wider Ardonagh Advisory platform, where client service comes second to none, entirely reflects the culture we value so highly at Pace Ward.”

Phil Bayles, Chief Commercial Officer, Ardonagh Advisory

“The acquisition of Pace Ward today is just one part of our impressive pipeline of M&A, of which we’ll be sharing more in the coming weeks and months. Jeremy and the team are a fantastic addition, and we know there will be many exciting opportunities to explore together.

“We’re actively looking to engage similar like-minded businesses and are open to conversations with interested parties.”

Notes to editors

ETHOS BROKING

Ethos Broking is a collection of like-minded brokers that share similar values but retain their own DNA.

With over 750 colleagues across more than 30 offices around the UK, we pride ourselves on delivering a unique offering which is built on close relationships and aligned cultures, whilst at the same time providing our brokers with the tools to grow independently. That success is clearly demonstrated through the £348 million annual GWP that we generated in 2022.

PACE WARD

Pace Ward has provided insurance solutions for over 35 years, offering a broad range of services to clients across the UK. Its experienced team of consultants pride themselves on excellent customer service, providing solutions that include the full range of business and commercial insurance, from small businesses through to large scale national companies. Pace Ward also specialises in high-net-worth home and motor insurance, alongside a range of home insurance catering for non-standard constructions, listed properties and high-value homes.

ARDONAGH ADVISORY

Ardonagh Advisory Holdings Ltd is The Ardonagh Group’s SME broking platform comprised of Bravo Networks, Ethos Broking, Footman James, Hera Indemnity, Lorega, Towergate, Towergate Health & Protection, Thompson & Bryan, Compass UK and Usay Compare brands.

With legacies which laid the foundations for the creation of The Ardonagh Group, these are advice-led, community-focused businesses with an unrivalled local footprint of experts across a wide range of sectors and specialisms, combined with national and international reach.

THE ARDONAGH GROUP

The Ardonagh Group is the UK’s largest independent insurance distribution platform and a top 20 broker globally. We are collection of best-in-class entrepreneurial and specialist brands with a network of over 150 locations and a combined workforce of nearly 10,000 people. Across our portfolio, we offer a highly diversified range of insurance-related products and services across the full insurance value chain in the UK, Ireland and broader international markets. From complex multinational corporations to individuals purchasing personal insurance policies, our understanding of the communities we serve, together with our scale and breadth, allows us to work with our insurer partners to deliver a broad range of product and risk solutions that meet customer needs. For more information, visit our website: www.ardonagh.com.