Talk to our M&A Team

Why sell to Ethos Broking?


If you're thinking about taking the next step on your business journey, we would love to talk to you about how Ardonagh Advisory can help. Our dedicated Mergers and Acquisitions team can support you from the initial conversation through the entire process, answering any questions you have along the way.

"With the support of the Ethos Broking team we have been able to acquire ten local brokerages, increasing our GWP from £20m to £60m and more than double the size of our team." Paul Goodman, Finch Insurance

Ethos Broking was created to do business differently and offer an ethical, emotionally intelligent alternative when businesses are looking to sell.

In the world of mergers and acquisitions, it can sometimes feel as though the human element is missing. For hard-line consolidators buying with nosebleed-inducing multiples, there just isn’t room to consider the emotional impact.

But by its nature, the process of selling your business is always an emotional experience. Preserving your values is never more important than when you make a decision that will shape the future of your company for years to come.

Ethos Broking was created as a result of independent brokers asking for a more compassionate way, that offered a bright future for the growth of their business and the people within it.

Talk to us in confidence

For a confidential meeting and valuation of your business please contact the team. We understand how crucial discretion is, therefore we will sign a NDA as standard, arrange for a private meeting place and treat our conversation with the utmost confidence.

Contact our team today

If you're thinking of selling your business, have any questions or issues with the website, or would like more information, our Ethos Broking team are here to answer your questions and offer confidential advice.

Please do not submit any sensitive information. A member of our team will get back to you within 2 business days.

Joe Conway
Director of Business Development, Ardonagh Advisory
Joe leads our Business Development team and is responsible for developing all M&A opportunities across the UK. He joined us at the start of 2022 after 18 years at Aviva, where he was most latterly a member of the Distribution Senior Leadership Team. Joe is based in Norfolk, has a young family and is a keen golfer and qualified youth football coach. He is also a Board Member of the Norfolk County Football Association.
Phil Bayles
Chief Commercial Officer, Ardonagh Advisory
Phil joined Ardonagh Advisory in September 2021 as Chief Commercial Officer with responsibility for M&A, Networks and Insurer Partnerships. Prior to this, Phil spent 19 years at Aviva where he served on the UKGI ExCo for 8 years and was most latterly the UKGI Chief Distribution Officer. Outside of insurance, Phil has a busy family life with four children and enjoys golf, skiing and supporting Southampton FC.