Our People

Everyone at Ethos Broking makes a difference 


At Ethos Broking, we work as a team. From the MD to our Apprentices, every single team member has an impact. We take great pride in what we do and how we do it.

Our vibrant culture and depth of experience means we do business differently. We care deeply about every business that joins the Ethos community because we will only work with businesses that are a good cultural fit for us. That naturally means that the business leaders who join us, along with their teams, are great at what they do, and great to work with. We all ultimately believe in the same core values – providing first class customer service, and taking care of one another.

It’s the people who make Ethos strong. Find out more about some of our central team below or give us a call – whoever picks up, we guarantee you’ll get a warm hello.

Richard Tuplin
CEO, Advisory Insurance Brokers Limited
Richard has worked in insurance broking for over 25 years, holding various roles across sales, operations, development, and strategy with Regional and National businesses. Richard has been central to the leadership of Ethos Broking since 2018 being its CEO. In 2022, he became CEO of Towergate Insurance Brokers. Following a 12-month focus on the Towergate brand, Richard Tuplin is now CEO of Advisory Insurance Brokers Ltd, which includes Towergate and Ethos, and will use his vast experience and insight to propel our business forward.
Sam Ashby
Divisional Managing Director, Advisory Insurance Brokers Limited
Sam has worked within insurance broking for 15 years, holding various positions in sales and business management for both independent and national brokerages. Since 2017, Sam has worked at Towergate holding a number of leadership roles at both Area and Regional level. Following a recent restructure of the business, he is now the Divisional Managing Director for the Towergate and Ethos businesses across UK South and is using his knowledge and experience to push the South Division to success.
Stephen Boyd
Divisional Managing Director, Advisory Insurance Brokers Limited
Stephen Boyd is a highly experienced and seasoned professional in the industry. With over three decades of experience, Stephen Boyd has developed a deep understanding of the insurance market and a comprehensive knowledge of various insurance products and services. His expertise spans across different sectors, including commercial, personal, and specialty insurance as well as operations. Throughout his career, Stephen Boyd has built long-lasting relationships with clients and industry partners. He is known for his exceptional customer service and his commitment to providing tailored solutions that address the unique challenges faced by businesses and individuals. Overall, Stephen Boyd's career in insurance broking since 1986 reflects his expertise, leadership, and commitment to delivering exceptional service to clients. His contributions to Towergate Insurance have played a significant role in establishing the company as a trusted and reputable insurance broker in the UK.
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