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We caught up with Finch to learn how they helped one of the biggest names in the aesthetics industry stay protected through one of their greatest challenges.
Since Cosmetic Couture was founded by CEO Maxine Hopley in 2012, it has become one of the most popular centres for a range of aesthetic treatments, and in that time has helped over a quarter of a million happy clients.
Cosmetic Couture trains both medics and non-medics in a wide range of techniques and treatments, many of these trademarked to them. These are recognised as industry and fashion-leading names, including B-Stung and HD Lips. With a deep understanding of the aesthetics industry and its history, Cosmetic Couture is made up of doctors and nurses, prescribers and teachers with more than 100 years’ experience in aesthetics and beauty treatments.
Before COVID-19 struck, Cosmetic Couture were thriving, training thousands of students who proceeded to have successful careers within the aesthetics and beauty industry. Yet, like many other businesses in March 2020, they were forced into a total business shutdown. This meant postponing all courses, a major blow for a business going full steam ahead leading up to lockdown.
When they temporarily ceased operations, those behind Cosmetic Couture’s instinctive reaction was to completely cancel their insurance as, after all, why pay for something when you’re not using it?
Thankfully at the start of 2020, Cosmetic Couture had switched to Finch Group as their chosen insurance broker in order to get all their policies with different businesses in one place.
When they first considered cancelling their insurance, they turned to their Senior Account Executive, Jane Legg for advice who “took time to understand [their] needs and respond accordingly.”
Jane was able to explain the vital importance of continuous cover and keeping it in place over the lockdown period. Due to the relationship they had built with Finch Group, they heeded this advice, maintaining their financial safety net in the process. This meant that should any claims arise from pre-lockdown, the business wouldn’t get caught short.
From there the business quickly began to turn things around, starting off with an initiative to get all their theory training online as soon as they could. This enabled students to sign up and study while awaiting Cosmetic Couture’s reopening for their practical exam. Throughout lockdown, they stayed active and engaged over their social media channels, continuing to promote their services and courses while offering discounts to keep momentum going.
Despite their best efforts, the aesthetics and beauty treatment industry has been amongst the hardest hit and one of the last to reopen in the easing of lockdown.
While the business has found it difficult to source insurance they can rely on in the past due to lack of transparency with terms, conditions and exclusions, they have found that the support from a trusted broker has so far been invaluable to them.
Pete Richardson, Consultant for Cosmetic Couture told us,
“With Finch Group, it’s great that we can pick up the phone and speak to a trusted individual who we consider to be a member of our team. They now handle all our insurance and we actively recommend them to our students and members of the charity we work with – The Association of Cosmetic Practitioners of Britain.”
Find out more about the services Cosmetic Couture offer.
Find out more about Finch Group’s dedicated Aesthetics, Beauty and Cosmetics Insurance