Ethos Broking create a footprint in the Midlands with acquisition of Perry Appleton

Ethos Broking has today created a foothold in the Midlands with the acquisition of Compass Network member, Perry Appleton.


Established in 2000, the Rugby-based business which is led by Managing Director Simon Leech, employs 14 members of staff and controls over £7m in GWP from its single office. The business specialises in Professional Indemnity, Commercial Combined, Property Owners, Motor Fleet and High-Risk Liability. The existing workforce will join Ethos Broking as part of the deal and the office premises will be retained.

Perry Appleton’s culture has always been to maintain a local family feel whilst looking after customers across the UK. They have a philosophy of care and have worked hard to redefine how they treat and work with both clients and employees which in turn has led to strong client retention.

Commenting on the deal, Richard Tuplin, Ethos Broking MD said: “The Midlands have been an area of focus for us for a while now and from the first meeting I had with Simon, it was clear that the Perry Appleton team share the same passion as we do for supporting customers. Perry Appleton will play an important part in our strategy as we continue to grow our regional powerhouses across the UK and expand our presence throughout the Midlands.”

Perry Appleton’s MD Simon Leech added: “Becoming part of Ethos Broking will be of great benefit to our staff and clients. It was the natural home for us as it will allow us to focus on building our presence in the local community whilst at the same time offering our customers all the advantages of being part of the Ethos family.”